The Boston Celtics, one of the NBA teams, announced that it has partnered with Socios.
Under the deal, Socios.com will have digital visibility on Celtics.com and will serve as the presentation partner of the team’s website. On the official website, it will be placed at the front of the page, which is the Celtics’ primary information hub for relevant news, updates, featured videos, and franchise-related information. In addition, Socios.com will own the rights to use Celtics brands and logos in connection with various international marketing activities.
Ted Dalton, Celtics’ Senior Vice President of Corporate Partnerships and Business Development, said:
So much of the Celtics brand is made up of great fans who support the organization locally, nationally and globally, and we’re excited to find a partner who values fan engagement as much as we do. We are always looking for innovative ways to reach Celtics fans and look forward to our partnership with Socios.com.
Alexandre Dreyfus, CEO of Socios.com, said:
The Boston Celtics are an iconic, world-renowned brand and I am delighted to be the latest US-based sports organization to join our rapidly expanding network. ocios.com is fast evolving into a global fan engagement powerhouse where passive fans are transformed into active fans. This is the beginning of an exciting partnership that we believe will eventually lead to greatly improved fan engagement for Celtics fans around the world.